Podcast News & Insights

Insights

Westwood One is committed to sharing insights to help advertisers and content creators learn more about the podcast consumer, including podcast listener profiles, preferences, and new industry trends and opportunities. 

• TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership
  September 14, 2020
  Nielsen "Promo Effect" studies demonstrate that AM/FM radio drives significant increases in TV viewership. Here are key findings from multiple case studies. The post TV Tune-In: Nielsen Case Studies Prove AM/FM Radio Ad Campaigns Drive +33% Lift In TV Viewership appeared first on Westwood One.
• Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly Arrived Listeners, And Audiences Embrace Advertising
  September 11, 2020
  Westwood One’s Podcast Download – Fall 2020 Report is a comprehensive look at podcast audiences and advertising. Topics covered in the report include podcast platforms, usage, content, and advertising trends. The post Westwood One’s Podcast Download – Fall 2020 Report: Platform Wars Are Heating Up, Audiences Are Pandemic Proof, Women Represent the Majority of Newly […]
• Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels
  September 3, 2020
  CUMULUS MEDIA | Westwood One commissioned Advertiser Perceptions to study brand and agency sentiment on podcast advertising since 2015. Ahead of the IAB Podcast Upfront next week, here are the key findings from the 2020 survey. The post Advertiser Perceptions: Brand/Agency Podcast Advertising Consideration And Intention Soar To Record Levels appeared first on Westwood One.
• Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof
  September 1, 2020
  Nielsen just released high-level findings from the August Portable People Meter markets and the May-June-July diary surveys. For those expecting stability, there were surprising increases across the board. The post Nielsen: Latest AM/FM Radio Audience Data Shows Continued Recovery In PPM Markets As Morning Drive Grows, Sports Radio Soars, And Diary Markets Are Pandemic Proof […]
• Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In April, Ad Volumes Quickly Surge Back
  August 31, 2020
  CUMULUS MEDIA | Westwood One partnered with Magellan AI, the definitive source of podcast advertising analytics, to analyze podcast advertising occurrence data from the top 400 podcasts in the U.S. through Q2 2020. Here are the key findings. The post Westwood One | Magellan AI Podcast Advertising Analysis: Pandemic Proof – After Modest Dip In […]
• Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers
  August 24, 2020
  If a marketer’s strategic focus is brand building rather than sales activation, there are a number of very experienced firms that are measuring podcast advertising impact on brand equity measures. Here are a few examples from Signal Hill Insights. The post Signal Hill Insights: Podcast Advertising Drives Brand Equity For Marketers appeared first on Westwood […]
• Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates Significant Impact
  August 17, 2020
  As Hispanics will represent two-thirds of American population growth over the next forty years, it is increasingly important for brands to be able to reach this audience. Nielsen data shows AM/FM radio is a powerful tool that can be used to do so. The post Nielsen: Adding Spanish AM/FM Radio To The Media Plan Generates […]
• Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date
  August 10, 2020
  CUMULUS MEDIA | Westwood One conducted an analysis of U.S. podcast promotion on U.S. AM/FM radio using Media Monitors, the largest ad occurrence measurement service. AM/FM radio broadcasters are increasingly using their massive audiences to create awareness and interest in podcasts. The post Podcast Promotion On AM/FM Radio Explodes: Worth $61 Million Year To Date […]
• Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection
  August 7, 2020
  Yesterday afternoon Nielsen held a customer webinar to review the results of the just-released July 2020 Portable People Meter data as well as findings from the Spring 2020 diary markets. The post Nielsen: AM/FM Radio Audiences Continue Steady Recovery Impacting Network Upfront Survey Selection appeared first on Westwood One.
• What Impact Has The Pandemic Had On Audio? Little, If Any, According To Edison Research’s Q2 2020 “Share Of Ear” Report
  August 3, 2020
  The “Share of Ear” is a quarterly report released by Edison Research that quantifies the reach and share of time spent with various audio platforms. Q2 2020 marks the first “Share of Ear” release since the pandemic began. Here are the key highlights. The post What Impact Has The Pandemic Had On Audio? Little, If […]